Effective Date: November 21, 2025
Welcome to www.unbuttonedbrands.com. At Unbuttoned Brands, we take the protection of your Personal Data very seriously. This Privacy Policy explains which Personal Data we collect from you via our website, what we use it for, when we delete it and how your data is protected. In addition, we will inform you of the respective legal basis that allows us to process your data. Finally, we will also tell you about your rights in connection with the processing of your data.
1. What is Personal Data?
Personal Data is information that makes it possible to identify a natural person. This includes in particular, your name, date of birth, address, telephone number, e-mail address, but also your IP address. Anonymous data exists if no personal reference to the user can be made.
2. What is Processing?
"Processing" means and covers virtually any handling of data.
3. What law applies?
We will only use your Personal Data in accordance with the applicable data protection laws, in particular Canada's Personal Information Protection and Electronic Documents Act (“PIPEDA”) and the EU's General Data Protection Regulation (“GDPR”), and of course only as described in this Privacy Policy.
4. Who is responsible for data processing?
The responsible party within the meaning of the PIPEDA and the GDPR is Unbuttoned Brands, a trading name of Real Happy Daughter Inc. (“Unbuttoned Brands”, “we”, “us”, or “our”). If you have any questions about this policy or our data protection practices, please contact us:
Email: emily@unbuttonedbrands.com Location: Ontario, Canada
5. Data collection
All Personal Data that we obtain from you will only be processed for the purposes described in more detail below. In particular, we collect Personal Data only if:
you have given your consent;
the data is necessary for the fulfilment of a contract / pre-contractual measures;
the data is necessary for the fulfilment of a legal obligation; or
the data is necessary to protect the legitimate interests of our company and business.
We process and store your Personal Data only for the period of time required to achieve the respective processing purpose or for as long as a legal retention period exists (in particular Canada's commercial and tax law and others for up to 6 years from the end of the last tax year they relate to). Once the purpose has been achieved or the retention period has expired, the corresponding data is routinely deleted.
6. Data transfers
In certain cases, it is necessary to transmit the processed Personal Data in the course of data processing. In this respect, there are different recipient bodies and categories of recipients.
a) Internal If necessary, we transfer your Personal Data within Unbuttoned Brands. Of course, we comply with the associated legal framework and ensure that your data is processed properly. Access to your Personal Data is only granted to authorised employees who need access to the data due to their job, e.g., to fulfil your order or to contact you in case of queries.
b) External bodies Personal Data is transferred to our service providers in the following instances:
in the context of fulfilling your orders and digital delivery,
to use marketing services and to advertise our products online,
to communicate with you,
to provide our website and shop, and
to state authorities and institutions as far as this is required or necessary.
We usually do not transfer Personal Data to countries outside Canada. However, if we do (for example, using US-based software like Kit or Showit), we ensure that processing of your Personal Data is governed by Processing Agreements that include Standard Contractual Clauses to ensure a high level of data protection.
7. Security of your data
In order to protect the data stored with us in the best possible way against accidental or intentional manipulation, loss, destruction or access by unauthorised persons, we use appropriate technical and organisational security measures. The security levels are continuously reviewed in cooperation with security experts and adapted to new security standards.
Nevertheless, internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. And databases or data sets that include Personal Data may be breached inadvertently or through wrongful intrusion. Upon becoming aware of a data breach, we will notify all affected individuals whose Personal Data may have been compromised as expeditiously as possible after which the breach was discovered.
8. Your Rights and Privileges
a) Privacy rights Under Canadian Law (PIPEDA), you have the following rights:
Right to be informed
Right to access
Right to rectification
Right to erasure
Right to object/opt-out
Right to Consent
Right to Redressal
Under the GDPR (if you are visiting from the EU), you can exercise the following rights:
The right to access;
The right to rectification;
The right to erasure;
The right to restrict processing;
The right to object to processing;
The right to data portability;
b) Updating your information If you believe that the information we hold about you is inaccurate or request its rectification, deletion, or object to its processing, please do so by contacting us.
c) Withdrawing your consent You can withdraw consents you have given at any time by contacting us.
d) Access Request In the event you want to make a Data Subject Access Request, please contact us. We will respond to requests regarding access and correction as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days, we will tell you why and when we will be able to respond to your request. If we are unable to provide you with any Personal Data or to make a correction requested by you, we will tell you why.
e) Complaint to a supervisory authority You have the right to complain about our processing of Personal Data to a supervisory authority responsible for data protection. The Office of the Privacy Commissioner, 30 Victoria Street, Gatineau, Quebec, J8X 0A8, www.priv.gc.ca. However, we would appreciate the opportunity to address your concerns before you contact the Privacy Commissioner.
9. Processing of your Personal Data
a) Log files When you visit and use our website, we collect the Personal Data that your browser automatically transmits to our server. This is technically necessary for us to display our website and to ensure its stability and security. In this sense, we collect the following data: i) IP address of the requesting computer, ii) Date and time of access, iii) name and URL of the file accessed, iv) website from which the access was made (referrer URL), v) browser used and, if applicable, the operating system of your computer as well as the name of your access provider. The legal basis is our legitimate interest.
b) Cookies We use so-called cookies on our website. Cookies are pieces of information that are transmitted from our web server or third-party web servers to your web browser and stored there for later retrieval. There are different types of cookies: i) Essential Cookies. Essential cookies are cookies to provide a correct and user-friendly website; and ii) Non-essential Cookies. Non-essential Cookies are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (“analytical” cookies) or cookies used to display advertisements to you (“advertising” cookies).
As set out in PIPEDA, the Anti-spam legislation (“CASL”) and the EU's Privacy and Electronic Communications Directive (“PECD”), we need to obtain consent for the use of Non-essential Cookies. The legal basis for processing is our legitimate interest and your consent.
c) Cookie consent Our website uses a cookie consent tool to obtain your consent to the storage of cookies and to document this consent. When you enter our website, the following Personal Data is transferred to us: i) Your consent(s) or revocation of your consent(s); ii) Your IP address; iii) Information about your browser; iv) Information about your device; v) Time of your visit to our website. The basis for processing is our legitimate interest and your consent.
d) Hosting (Showit) We use the domain and hosting services of Showit for the purpose of hosting and displaying our website. Showit does so on the basis of processing on our behalf, and that also means that all data collected on our website is processed on Showit's servers. The basis for processing is our legitimate interest, and the initiation and/or fulfillment of a contract.
e) Analytical Data For business reasons, we analyse the data we have on web and server traffic patterns, website interactions, browsing behaviour etc. The analyses serve us alone and are not disclosed externally and processed using anonymous analyses with summarised and/or anonymized values. For this purpose we use Google Analytics and Thrivecart. The legal basis is our legitimate interest.
f) Contact options We process and store the Personal Data provided in the contact enquiry solely for the purpose of processing and responding to your enquiry and contacting you. If you contact us, we will process the data you provide to respond to you and answer your questions and requests. In doing so, the principle of data economy and data avoidance is observed in that you only have to provide the data that we absolutely need from you in order to contact you. These are usually your first and last name, your email address, the topic selection and the message field itself. In addition, your IP address is processed out of technical necessity and for legal protection. The legal basis for processing is our legitimate interest, the provision or initiation of a contractual service and your consent.
g) Client Management (CRM) & Meetings For the management of brand clients and simplified booking of appointments, we use the service of Sprout Studio. By using this service, the data you submit including your Name, Email address, and IP Address is transferred to Sprout Studio. The processing of the data entered via Sprout Studio is thus exclusively based on a legitimate interest of simplified appointment arrangement and the initiation/fulfillment of a contract.
h) When using our services We process the Personal Data involved in your use of our services in order to be able to provide my contractual services. This includes in particular support, correspondence with you, invoicing, fulfillment of my contractual, accounting and tax obligations. Accordingly, the data is processed on the basis of fulfilling our contractual obligations and our legal obligations.
i) Administration, financial accounting, office organization We process data in the context of administrative tasks as well as organization of my business, and compliance with legal obligations, such as archiving. In this regard, we process the same data that we process in the course of providing my contractual services. The processing bases are our legal obligations and our legitimate interest.
j) Payment Data If you make a purchase, your payment will be processed via the payment system of Thrivecart (which may connect to Stripe or PayPal). Payment data will solely be processed through the payment system of Thrivecart. We do not store your full credit card details. The legal basis for the provision of a payment system is the establishment and implementation of the user contract for the use of the service.
k) Marketing General Insofar as you have given us your separate consent to process your data for marketing and advertising purposes, we are entitled to contact you for these purposes via the communication channels you have given your consent to.
Consent You may give us your consent in a number of ways including by selecting a box on a form where we seek your permission to send you marketing information, or sometimes your consent is implied from your interactions or contractual relationship with us. Where your consent is implied, it is on the basis that you would have a reasonable expectation of receiving a marketing communication based on your interactions or contractual relationship with us.
Direct Marketing generally takes the form of email using the services of Kit (formerly ConvertKit) but may also include other less traditional or emerging channels. Every directly addressed marketing sent or made by us or on our behalf will include a means by which you may unsubscribe or opt out.
Newsletter If you have subscribed to our newsletter, we will use your email address and, if applicable, your name to send you information about products, promotions, and news. You will find the unsubscribe link at the end of each newsletter. The legal basis is your consent.
l) Advertising We would like to show you interesting advertising outside of our website and use various third-party tools and cookies for this purpose. These collect and process information about your activities on our website. The following personal data may be processed by third-party providers i) HTTP header information (e.g., IP address, web browser, website URL, date and time); ii) measuring pixel-specific data (e.g., pixel ID and cookie ID); and iii) additional information about visits to our website. The legal bases for processing are our legitimate interest and your consent in case of cookies.
10. Social Media
a) General We are present on social media on the basis of our legitimate interest. If you contact or connect with us via social media, we and the relevant social media platform are jointly responsible for the processing of your data.
b) Market research and advertising Your data may be processed for market research and advertising purposes. For example, usage profiles can be created from your usage behaviour and the resulting interests.
c) When you visit our profiles and interact with us When you visit our social media profiles, we process your actions and interactions with our profile (e.g., the content of your messages, enquiries, posts or comments) as well as your publicly viewable profile data. Please take care not to transmit or share sensitive data via social media platforms.
Changes and Questions
We may update this Privacy Policy from time to time. If we make changes to this Privacy Policy, we will revise this Privacy Policy accordingly and also change the effective date at the end of this section. If you would like to talk to us regarding our privacy practices, please contact us using the details provided.