Effective Date: November 21, 2025

We are pleased that you are visiting our website at www.unbuttonedbrands.com. Data protection and data security when using our website are very important to us. In this Cookie Policy we adhere to our obligations set out in Canada's Personal Information Protection and Electronic Documents Act (“PIPEDA”) and Anti-spam legislation (“CASL”), and the EU's Privacy and Electronic Communications Directive (“PECD”) and inform you about the purposes for which we and our partners use cookies and similar technologies and how you can manage your preferences regarding cookies.

If you have any questions about the cookies we use or about our data protection practices in general, our contact details are Unbuttoned Brands, a trading name of Real Happy Daughter Inc. (“Unbuttoned Brands”, “we”, “us”, or “our”). Email: emily@unbuttonedbrands.com

1. What are cookies?
Cookies are small text files that are sent to your computer or mobile device to ensure the technical functionality of the website. We use cookies in some areas of our website to make it easier for you to use the pages and to make them more personalised.

When trying to understand cookies, it can help to know following terminology:

Essential or Necessary cookies: These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website (like the shopping cart or secure checkout) would not function.

Optional cookies: These cookies are non-essential for the website to function and require your consent. When it comes to optional cookies the following distinctions are made:

Functional cookies: These allow a website to remember the options a user has made (including user IDs stored, consents given, or languages selected) and other personalization options you have selected when browsing.

Analysis and performance cookies: Used to monitor and improve the function and service of a website. These track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics (e.g., Google Analytics).

Advertising or Targeting cookies: Used to deliver customised advertising to the user.

2. Legal Basis
The above mentioned laws require us:

To ask for your consent when using specific cookies (in particular any cookie that is not strictly necessary for the operation of the website, for example, Functional cookies, Analysis and Performance cookies and Advertising cookies); and

To have a legal basis for the use of personal data in relation to cookies. The use of cookies relies on your consent as well as our legitimate interest.

3. What cookies do we use?
We only use optional cookies with your prior consent. If you are visiting our website for the first time, a banner will appear on our website asking for your consent to use optional cookies.

Specific Tools We Use:

Showit: Our hosting platform uses essential cookies to ensure the site loads correctly.

Thrivecart: Uses cookies to remember what is in your cart and process payments securely.

Google Analytics: Uses analysis cookies to help us understand website traffic and page popularity.

Kit (formerly ConvertKit): Uses functional cookies if you sign up for our newsletter to track open rates and clicks.

4. How to control cookies?
You can manage your cookie preferences using the Cookie Consent Banner that appears when you first visit our website. This tool allows you to accept or reject non-essential cookies.

Additionally, you can set your web browser to disable cookies globally. Please note that most browsers offer different ways to protect your privacy. If you do not activate or deactivate certain cookies via the browser settings, it is possible that certain functionalities will not be available to you as expected.

You can configure the use of cookies in your browser settings by following the relevant link:

Google Chrome: [https://support.google.com/chrome/answer/95647]

Mozilla Firefox: [https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop]

Microsoft Edge: [https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09]

Safari: [https://support.apple.com/en-ca/guide/safari/sfri11471/mac]

5. Pixel Cookies and Tags
We may use so-called Pixel Cookies and Tags (such as the Meta Pixel). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors' activity on our website.

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie (e.g., Meta/Facebook) and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers.

Opting Out of Ad Tracking:

Facebook/Meta: [https://www.facebook.com/settings?tab=ads]

Instagram: [https://help.instagram.com/911879456838933]

General: If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioural advertising at the following websites:

Your Online Choices: [https://www.youronlinechoices.com/]

Digital Advertising Alliance of Canada: [https://youradchoices.ca/en/tools]

Network Advertising Initiative: [https://optout.networkadvertising.org/?c=1]

6. Changes and Questions
We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices. We recommend that you check here periodically for any changes to our Cookie Policy.

Who should I contact for more information? If you have any queries regarding the collection, processing or use of your information we are looking forward to hearing from you. Email: emily@unbuttonedbrands.com

Cookie Policy