Brand identity services combine brand strategy and visual identity design...covering everything from your positioning, values, and brand voice to your logo suite, colour palette, typography, and creative direction...so your business looks, sounds, and feels unmistakably YOU!
What do brand identity services actually include?
brand identity strategy and design
that push business owners to the edge of who they are (unmasked, obviously).
The kind YOUR people want to see to take the next step with you.
We build brands...
brand identity package
Brand identity services package
Your brand could look this good...
Emily is fantastic! In one short call and an easy questionnaire she somehow got to know me, my company, and market so well that she delivered the perfect logo and bonus slogan! So many compliments, I cannot say thank you enough! A good logo really ties together our brand and impact and communicates a cohesive voice-you have to work with Unbuttoned Brands.
They said ‘yes’ to a bold brand.
-Chelsea *leadership consultant*
I love the colour scheme and the overall feel of the brand. I could tell that you really cared about what we're creating and wanting to have a happy client! Thank you for even being willing to answer questions after our work together ended.
-Lisa *journal founder*
Emily listens to who you are and what your goals are to get your business to where it needs to be. The craziest part is how I had so many ideas in my head of what I wanted my brand and marketing to look like, and she nailed it and then some! It's like she knew better than I did the look and feel I was trying to achieve and put it all cohesively together!
-Brandie *pro photographer*
See the results...
Our vibe-led strategic brands bottle up the best of your energy and expertise then make sure it’s reflected in your branding.
We’re not interested in the academia behind certain decisions. We use our intuition to build something that people wanna be a part of.
Because brands that check boxes make us fall asleep. We’d way rather burn down your boxes and build something that has people saying ‘oh, they’ve ARRIVED.’
We actually do build brands based on vibes...
Bold brand identity starts with clarity
Never have I ever been to business school, BUT I landed a traditional book deal and grew a following of 8K because of how well I understand people, connecting, and putting your unmasked self out there.
Now I build brands that reflect the unfiltered side of your greatest gifts...so the right people can connect with them too.
Your bold, empathetic, vibe catching, Canadian brand strategist and designer.
Hey, I'm Emily!
This is how we do brand identity services...
A free discovery call to see if we're a match. We'll talk about where your brand is, where you want it to go, and whether my approach feels right for you. If your gut says yes, a booking proposal hits your inbox and we make it official!
Step 1: Vibe check!
This is where your brand comes to life. Mood boards, colour palettes, typography, and logo concepts all come together into something that gives you that full-body YES. You'll have 2-3 revision rounds at each stage so we don't stop until it feels completely, unmistakably you.
Step 3: Visual Identity
Your complete brand guide, logo files, graphics, and ready-to-use templates land in your inbox. Everything you need to show up boldly and consistently...on your website, your socials, and beyond. No more guessing, and definitely no more second-guessing. Just a brand that's ready to work as you already are!
Step 4: Brand ready!
You fill out my deep-dive questionnaire where I get to learn all the good stuff that gets to the heart of who you are, what you stand for, and who you needs you the most. From there, I build your brand strategy, the foundation that makes every design decision intentional, specific to you, and impossible to copy and paste.
Step 2: Brand Strategy
What's included?
→ Purpose
→ Mission
→ Vision
→ Value Proposition
→ Tag Line
→ Values
→ Brand Personality
→ Brand Voice
→ Brand Differentiators
→ Ideal Client Profile
Full brand strategy
→ Primary Logo
→Alternate Logos
→ Submark
→ Colour Palette
→ Font Selection and Licensing Info
→ Photography Creative Direction
→ Starter Social Media Templates
Visual brand identity
Investment: $4500🇨🇦
(That's $4500 CAD. I know...finally, a service provider who charges in Canadian. Americans, consider this your bonus!)
What business owners is this brand identity package for?
My brand identity services are built specifically for service providers — coaches, therapists, consultants, healers, creatives, and wellness practitioners — who are exceptional at what they do and ready for a brand that finally reflects it.
What is a brand identity services package?
A brand identity package is a complete, done-for-you branding experience that covers both the strategy and the visuals. It's not just a logo — it's your positioning, your brand voice, your colour palette, typography, full logo suite, and creative direction, all built around who you are and who you're trying to reach. Think of it as the complete foundation your business needs to show up consistently, attract the right people, and grow with confidence.
What if I've already got a logo — do you offer brand refresh services?
I offer two options depending on where you're at: the brand intensive, which reviews your entire brand presence and gives you a clear strategy to fix what's not working, or the full brand identity package, which builds everything from scratch the right way. Not sure which is right for you? Let's chat.
How long does a brand identity package take?
Most projects wrap up in 2–5 weeks. The faster you are with feedback, the faster we move...so the timeline is partly in your hands. Either way, we're not rushing something this important.
You got questions? I've got answers!
How many revisions are included in the package?
You get 2–3 revision rounds at each stage — strategy, mood board, and logo design. That's plenty of room to say "yes, but make it louder" or "actually, let's go a different direction." We're not done until it feels right.
Do I need to know what I want before booking brand identity services?
Nope — figuring that out is literally my job. Most entrepreneurs who come to me for brand identity services have a feeling, not a plan. I dig into what already exists in you and make it visible.
Will I own my files when my branding package is done?
You walk away with your complete brand guide, every logo file in SVG and PNG, social media templates, and everything you need to show up boldly and consistently across your website, socials, and beyond. And yes...once your invoice is paid, every single file is 100% yours. No strings, no licensing fees.
Do you offer payment plans for brand services?
Investing in brand identity services is a big step, and I want to make it as accessible as possible. Flexible payment plans are available for my brand identity package — just reach out and we'll figure out what works for you.
