that push you to the edge of who you are (unmasked, obviously).
The kind YOUR people want to see to take the next step with you.
We build brands...
brand identity package
Brand identity package
Your brand could look this good...
Emily is fantastic! In one short call and an easy questionnaire she somehow got to know me, my company, and market so well that she delivered the perfect logo and bonus slogan! So many compliments, I cannot say thank you enough! A good logo really ties together our brand and impact and communicates a cohesive voice-you have to work with Unbuttoned Brands.
They said ‘yes’ to a bold brand.
-Chelsea *leadership consultant*
I love the colour scheme and the overall feel of the brand. I could tell that you really cared about what we're creating and wanting to have a happy client! Thank you for even being willing to answer questions after our work together ended.
-Lisa *journal founder*
Emily listens to who you are and what your goals are to get your business to where it needs to be. The craziest part is how I had so many ideas in my head of what I wanted my brand and marketing to look like, and she nailed it and then some! It's like she knew better than I did the look and feel I was trying to achieve and put it all cohesively together!
-Brandie *pro photographer*
See the results...
Our vibe-led strategic brands bottle up the best of your energy and expertise then make sure it’s reflected in your branding.
We’re not interested in the academia behind certain decisions. We use our intuition to build something that people wanna be a part of.
Because brands that check boxes make us fall asleep. We’d way rather burn down your boxes and build something that has people saying ‘oh, they’ve ARRIVED.’
We actually do build brands based on vibes...
Bold branding starts with clarity
Never have I ever been to business school, BUT I landed a traditional book deal and grew a following of 8K because of how well I understand people, connecting, and putting your unmasked self out there.
Now I build brands that reflect the unfiltered side of your greatest gifts...so the right people can connect with them too.
Your bold, empathetic, vibe catching, Canadian brand strategist and designer.
Hey, I'm Emily!
brand identity services: how we start
Curious to see what it's like to work together?
A free discovery call to see if we're a match. If your gut says yes, a booking proposal hits your inbox and we make it official!
Step 1: Vibe check!
Mood boards, fonts, and logo concepts all come to life here. I create a brand that gives you that full-body YES!
Step 3: Create
Your brand guide, graphics, and easy-to-use templates arrive so you can start showing up as confidently and boldly YOU!
Step 4: Hot to go!
You fill out my deep-dive questionnaire, and then I get to work on your brand strategy...the base layer that makes everything else click.
Step 2: Strategy
What's included?
→ Purpose
→ Mission
→ Vision
→ Value Proposition
→ Tag Line
→ Vales
→ Brand Personality
→ Brand Voice
→ Brand Differentiators
→ Ideal Client Profile
Full brand strategy
→ Primary Logo
→Alternate Logos
→ Submark
→ Colour Palette
→ Font Selection and Licensing Info
→ Photography Creative Direction
→ Starter Social Media Templates