Leave the boring, bland, buttoned-up version of your business behind. Stop second-guessing every word and over-explaining what you do. Build a documented brand strategy so you can talk about your work with total clarity and zero performance (because Being Yourself IS the Strategy™).
Finally know exactly what to say to make your dream clients choose you.
Self-paced positioning + messaging course
When a client is sitting right in front of you, the work is incredible. You're in your zone. You know exactly what to do.
→ So why do you still hesitate every time someone asks for your website link?
→ And why does drafting a simple newsletter turn into a 3-hour spiral of second-guessing and over-editing?
→ Why is someone with half your talent landing the clients that should be knocking on your door?
Even though your business has evolved, your brand is still stuck in beginner mode…representing an older, smaller version of who you used to be. You’ve spent years trying to make yourself palatable, polite, and digestible.
Let’s f*cking change that!
You're damn good at what you do. So why does showing up feel like performing?
personal branding course online
Being Yourself is the Strategy™ is a course for entrepreneurs who are tired of playing it safe!
You are ready to stop…
Online personal branding course
→ Watering down your hot takes and using polite industry clichés instead of sharing what you actually think!
→ Spending hours second-guessing how you’re “supposed” to sound, only to end up sounding just like everyone else in your industry.
→ Draining your battery on discovery calls with all the wrong people… the chronic price shoppers, the boundary-pushers, and the people who need three calls just to understand your offer.
By getting your true positioning, spicy opinions, and real voice out of your head and onto paper, you can finally ditch the boring corporate persona, stop over-explaining what you do, and start attracting clients who are ready to pay your rates before they even jump on a call…just because of who YOU are.
Ready to build a brand that's impossible to ignore?
No watered-down "course version." You get the exact questionnaire and strategy template my $2500 private clients get!
The EXACT Brand Strategy Framework I Use with My 1:1 Clients
The personal branding course for entrepreneurs who are done playing it safe.
Template and questionnaire prompts designed to pull the good stuff out of your head and turn it into real, usable strategy on paper.
Guided Prompts That Do the Heavy Lifting
Step-by-step video lessons packed with real-life business examples so you can build your strategy without burning 40 hours staring at a screen.
6 Short, Punchy Video Modules Built for Busy Brains
What's actually inside Being Yourself is the Strategy™?
One clear, documented brand foundation you can use forever for your website, emails, sales calls, or whenever you hire a contractor down the road!
Your Finished Brand Strategy Document
So you can go at your own pace, and revisit the material whenever you need it.
Lifetime Access
Add on the Brand Disruptors Support + Accountability Group ($95/month) to get my eyes and brain on whatever you need help with. Drop questions anytime in our private Slack group. Cancel anytime!
Want extra support?
Investment: $495🇨🇦
(That's $495 CAD. I know...finally, a service provider who charges in Canadian. American friends, consider this your bonus!)
This ISN’T an 80-page PDF designed to look "high value" with boring filler videos to justify the price. This is my real life process to help you get what’s in your head out into the world—so your brand is a clear, true representation of who you actually are.
My clients pay me $2500 to do this work for them. I'm handing you the exact same tried and tested process so you can do it yourself.
You get my real-life process that clients pay $2500 for...at a fraction of the price!
Ever find yourself asking: why is talking about my business so damn hard?
Investment: $495 CAD (approx. $350 USD for my American friends)
"Emily is FANTASTIC! I am someone who ALWAYS has many, many notes. And I think I could count — throughout the entire process — my notes on one hand.
From our first meeting and questionnaire to my logo, visuals and messaging to my website, she absolutely nailed it.
The essence, the vibe, the colors, the words...absolutely everything. It was all done on time, on budget, and with meticulous, creative care...she just 'got me.' Cannot recommend her enough."
My framework gets results like these...
-Laura O'Connor, Marketing and Communications Consultant
This is the Being Yourself is the Strategy Method:
Get ruthlessly honest about who you are and what you actually want using my brand clarity questionnaire before writing another word about your business.
Self-Awareness
Nail your value proposition, brand story, and taglines so you can clearly explain what you do to clients, DMs, and Aunt Carol.
Positioning
Lock in your values, personality, and voice so your emails, website, and sales calls stop sounding like three totally different people.
Brand Identity
Define your purpose, mission, and vision so you know why your business exists beyond sending invoices.
Brand Foundation
Uncover the specific, unfiltered differentiators that make someone pick you over the next tab in their browser.
Brand Edge
Speak your dream client's language so accurately they will wonder if you have been sneaking peeks at their diary.
Ideal Clients
Never have I ever been to business school, BUT I landed a traditional book deal and grew a big following because I deeply understand people, spot patterns others miss, and know how real trust is built.
Now I help values-driven businesses turn their unfiltered perspectives into branding that looks as good as the impact they're making.
In my world, Being Yourself is the Strategy™. To me, that means no more second-guessing who you’re "supposed" to be or diluting yourself just to play it safe. Nah, f*ck that.
It’s about building a brand with enough backbone, heart, and personality that your dream clients are sold before they ever jump on a call with you.
Your bold, empathetic, Canadian, vibe creating, brand strategist, mentor and designer.
Hey, I'm Emily!
Planning a rebrand or pivot? Start right here.
If your business has evolved, your offers have shifted, or you’ve stepped into a whole new level of depth in your work, the instinct is usually: "I need a new website and a fresh logo."
But a prettier logo won’t fix your positioning and new brand colours won’t stop you from stumbling over your elevator pitch on discovery calls.
When you’re evolving, you don’t have a design problem first. You have an identity and positioning gap!
Before you spend $5k–$10k on a designer or copywriter who will just ask you, "So, what makes you different?", you need this framework. It gives you the clarity and the language on paper first so when you do invest in visual branding, it actually looks and sounds like the caliber of work you’re delivering today.
What's included in the brand strategy framework?
You will be provided with templates and prompts to build out every element of your strategic foundation: your business purpose, mission, vision, core values, market positioning, target audience messaging, and distinct brand voice. You finish with one definitive document that dictates how you talk, write, and sell across your entire business. Having this on paper is what finally gets you out of the exhausting guessing game, stops you from over-explaining your work, and lets your brand do the heavy lifting to attract the right-for-you clients.
How long does it take to complete this framework?
The video lessons and guided exercises are built for fast, direct implementation without unnecessary filler. Most founders work through all 6 modules in a focused weekend or pace it out at one module per week in just over a month. You get lifetime access to work at your own speed.
Is it right for service-based businesses?
This framework is built specifically for service-based businesses. I’ve spent years fine tuning this exact framework with therapists, consultants, coaches, healers, medical practitioners, and independent experts. If your business depends on people trusting your specific perspective, authority, and process to buy from you, this system is exactly what you need!
You got questions? I've got answers!
Can I get feedback on my brand strategy as I go?
Yes. You can opt into the Brand Disruptors Support and Accountability Group add on for $95/month. This gives you direct access to ask questions inside our private Slack group so you never feel stuck. Want me to review your full strategy once you're finished? Add on a Brand Strategy Review for $250 CAD (reg. $399).
What if I decide I want the full branding package?
Your entire course investment is credited directly toward the full branding package if you decide down the road that you want me to do the work for you!
What actually is a brand strategy?
Brand strategy is the written foundation that defines who you are, what you do, and why someone should choose YOU! It is the documented heart and soul of your business. It captures your purpose, your distinct position in your industry, your non-negotiable values, your unfiltered voice, and the exact language your dream clients need to hear before they ever reach for their credit cards.
You already have the expertise, the lived experience, and the distinct point of view to lead your corner of the market.
You don’t need someone else’s cookie-cutter rulebook or a script to hide behind.
You just need a strategic foundation that gets you to stop editing out your own magic.
Give your dream clients an undeniable reason to say “yes” to working with you, simply because you gave yourself permission to show up as you are