Maybe You DO Know What You Are Doing!

In my last post, I shared about how following my intuition led to a shift in my business.

That tiny nudge led me to hire a business coach whose energy felt exactly right for me—equal parts kind, curious, and not afraid to give me the loving kick I needed.

And working with them led me towards my business name change and doing some messaging realignment.

These decisions didn’t come from logic. They came from a quiet knowing (thanks intuition!).

Why Trusting Yourself Feels So Damn Hard in Business

But here’s the thing: it’s not always easy to hear your intuition when you’ve been trained not to trust it.

Patriarchy and capitalism have spent a long time trying to separate us from our inner knowing.

If you’ve ever felt like you needed to prove yourself with credentials, wait for permission before making a move or outsourcing your business decisions because you’re afraid of getting something wrong…

You’re not broken. You’ve just been conditioned.

We all have.

Because when you’re deeply connected to what you want, and what you know—you’re powerful.

And powerful people are harder to control, manipulate, and sell to.

The problem is, this conditioning doesn’t go away just because you know better. Even now, even after years of doing the work, I still catch myself second-guessing A LOT.

But I also know that the moments that have changed my life in the best ways have come from quiet whispers. Nudges. Sparks. Twinges. Buzzes. Whatever you like to call them!

Hiring a coach didn’t “fix” me. But choosing someone who reflects back my own wisdom instead of trying to rewrite it helped me hear myself more clearly. That’s the kind of help that matters because no one else can tell you what you need.

You don’t need a secret formula. You need to trust yourself.

Building a Values-Led Brand That Feels Like You

For a long time, I thought I had to talk about colour psychology and technical design bullsh*t instead of standing true in my intuitive branding process.

I like to get to know you, and get a feel for who you are and then create a brand around YOU. I believe that you enjoy business most when you’re working with people that get you AND genuinely need your services. It’s not rocket science, and I’m tired of pretending that it is.

My way might not work for everyone, but that’s also exactly what makes it work for the people it’s meant for.

I used to think that my way was “wrong” because I can’t always explain how I know what works—I just feel it. It took me a while to realize that “just feeling it” isn’t a weakness…it’s a skill.

For me, listening to my intuition is an intentional practice.

I have always heard that intuition should feel like a soft, calm knowing.

But when you’re busy hustling, performing for others, and trusting the “experts,” your inner knowing might not feel all that “calm” to you. It couldn’t possibly when the world we live in constantly tells us not to trust ourselves.

Listening to our intuition isn’t always as simple as we’re “told” it should be. And I think that’s what keeps so many of us stuck.

For some of us, listening to our intuition might actually feel a little scary at first. It might even feel overwhelmingly exciting. For me, it sometimes feels like anxiety because I’m instantly thinking about everything to make thing happen.

But at the end of the day, what it does feel is RIGHT.

Is It Business Anxiety or Intuition? How to Tell the Difference

I don’t have a foolproof method for knowing how to determine what’s actually anxiety and what’s intuition (sorry!). But I do know that intuition gets louder when the outside noise gets quieter.

For me that looks like less time on social media (which I’m still working on!), less content consuming (these days I’m clicking unsubscribe more often than not), more pleasurable activities (like reading fantasy novels, binging tv, and listening to music), and more conscious creating (writing emails like this!).

It’s about taking time to exist for yourself.

If you google how to listen to your intuition (I totally have!), you’ll read that you need to meditate and journal. And maybe those things are really helpful for you.

But for a lot of people (like me!) they aren’t always what gets me into the state of being able to really hear my own thoughts.

The point isn’t how you listen. It’s that you remember your voice matters.

Whether your intuition feels like a whisper, a full-body YES, or a “wait…hold up”—it’s worth paying attention to.

The Key to Self-Trust in Business

You don’t need to do more. You don’t need to be someone else. You just need to get quiet enough to hear yourself.

You already know more than you think.

xo Emily

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