I am a multi-passionate, feminist creative marketer who helps values driven business make money while making the world a better place. As an accomplished brand strategist, web designer and published author, I know a thing or twenty about helping businesses grow their online presence, wealth and impact in the world AND confidently take up space online.

Hey, I'm Emily!

January 1st is Not a Deadline

If you’re already being bombarded with New Year business goal planning invites, let me be the one to whisper this instead:

✨ You don’t have to have it all figured out by January 1st. ✨

We’re heading into one of the busiest, buzziest seasons of the year, and if you’re anything like me, your nervous system is already raising an eyebrow at all the “get your goals in order!” energy.

A Slow and Sustainable Way to Plan Your Business Year

Listen…I love a fresh start.

I also love realistic timelines, having a regulated nervous system, and not forcing myself to make big business decisions when I’m deep in laundry piles and kid chaos (which is exactly what December looks like over here, even with less time at the rink).

So instead of business planning during the holidays, I’m doing something different…

I’m doing my planning…in late January.

Yup! A full month into the new year. Because by then the pressure fog has cleared, the inbox frenzy has died down, and I can actually hear my own thoughts again.

Why a Solo Business Retreat Might Be Exactly What You Need

I actually got this idea from Lib Aubuchon’s FREE Solo Business Retreat Guide. You can grab it here if you’d like!

Did I mention it was free?!

I’m taking it with me on a two-night business retreat with a biz bestie. No kids. No husbands. Just space to co-work, reflect, sip something warm, and maybe even think clearly for once. 😅

We’ll be journaling, brainstorming, and setting gentle intentions—not aggressive goals—for the year ahead.

If you’ve been craving a reset without the rush, this might be your sign to not start planning for the New Year just yet!

Setting Business Goals Without Burning Out

Give yourself some space. Permission to rest. And when you’re ready to ~~think~~ dream again? That’s the time to start.

Because honestly?

👉 A slow start doesn’t mean a small year.

Sometimes, the best brands are built not in January…but in June. Or September. Or whenever you can exhale and say, “Okay, I’m ready now.”

So if this year includes a rebrand, a new website, or a clearer way to share your secret ingredients (the stuff that makes you, YOU!)…let’s chat when you’re ready.